You can also get a sunscreen boost from your clothes. Those that are thick or tightly woven can prevent the sun's rays from reaching your skin. Denim, for example, has an SPF of 1,700. But who wants to wear a bluejean jacket at the beach? Now manufacturers are using new processes, including weaving sun blockers like titanium dioxide right into the fabric, to create lightweight, breathable clothing that provides an ultraviolet protection factor (UPF, similar to SPF) of 30 or more. Check out dermatologist-recommended Coolibar's serenity hoodie ($60, coolibar.com) or beach shirt ($60), or the athletic-style Sun Precaution's men's everyday sport jacket($90, sunprecautions.com). The same technology is available in products like the kid-friendly Sun Stop'r Kwik Cabana ($60, kelgar.com has a list of retailers, including Toys "R" Us). The fabric is rated 50-plus UPF.

While you're protecting your skin, don't forget to cover your eyes. Wraparound shades with UV protection can help prevent cataracts and macular degeneration. There's no magic number--all you want is the phrase "UV protection" on the glasses.

Your Fake Tan Is So Real!

A recent survey by the American Academy of Dermatology found a majority of women and men think they look healthier with a tan. But tanning is a sign that the sun's rays have already disrupted your skin's DNA, opening the door to mutations that cause skin cancer. "The only safe tan is the one you get in a bottle," says dermatologist Tina Alster. Today's bottled bronzers won't make you look like an oompa-loompa. They stain the top layer of your skin, then fade as skin sloughs off. Here are three to consider:

For a hint of tan: Banana Boat's new EveryDay Glow Daily Moisturizer is mostly moisturizer with a little self-tanner. Benefit: no streaking.

For deeper color: Lancome's new Flash Bronzer Glow 'N Wear gel dries almost instantly. Benefit: no need to walk around naked for an hour before dressing.

For easy application: Estee Lauder's Go Tan Sunless Towlettes are as easy to use as the ones for cleaning sticky fingers. Benefit: no mess.

And remember: Always apply self-tanners in proximity to soap and running water. Orange palms are a sure giveaway and tres unchic.