Nonprofit launches campaign to reach uninsured

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By CARLA K. JOHNSON, Associated Press

CHICAGO (AP) — A nonprofit that's helping spread the word about President Barack Obama's health overhaul is launching a campaign that will target states with high numbers of uninsured Americans.

Organizers say the "Get Covered America" campaign will include door-to-door visits by volunteers, brochures handed out at farmers markets and churches and, possibly, partnerships with sports leagues and celebrities.

The campaign is expected to cost tens of millions of dollars, including a seven-figure advertising buy.

Former White House official Anne Filipic is president of Enroll America. She says the group's research shows 78 percent of uninsured adults don't know about opportunities that will be available to them in 2014 under the Affordable Care Act.

Health and Human Services Secretary Kathleen Sebelius has drawn criticism for making fundraising calls for Enroll America.

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