Sunless Tanners Still a Tough Sell, Survey Finds

Despite health risks associated with tanning, many young women still prefer the real thing

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The notion that tanned skin is attractive dates only to the 1920s. That perception could change, she suggested. "A good thing is that now there are a lot of actresses or models who are looking lighter and healthier and are out there without a tan," she said. "So increasingly we have more and more role models for young women who have great-looking natural skin. And that's very helpful."

More information

For more on skin cancer risk, visit the American Academy of Dermatology.

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