If transcranial magnetic stimulation were to become an option for smokers, there would also be the issue of cost. When the therapy is used for depression, one session typically costs around $300.
Still, Sheffer said that the more options available to smokers, the better. Right now, the approved treatments include nicotine replacement products, like patches and gums, as well as the prescription drugs varenicline (Chantix) and bupropion (Zyban and generics).
Those options, Sheffer noted, are meant to be used along with behavioral counseling.
According to the American Lung Association, it takes the average smoker five or six "serious attempts" to finally quit. So if one approach fails, the group says, keep trying until you find the combination of therapies that works.
The American Lung Association has advice on kicking the habit.
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