Beer's Taste May Trigger Urge to Get Drunk

Study found flavor alone activated brain's reward center; effect stronger with family history of alcoholism

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"The research may change some physicians' advice to patients if they're aware there's an exponential increase in drinking, just due to the flavor of the drink," Krakower said. "We really promote complete abstinence; otherwise it's a slippery slope for people with a history of alcoholism."

More information

Learn more about alcohol and health from the U.S. Centers for Disease Control and Prevention.

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