Mrs. Obama called on school staff, families and communities to help get 50,000 schools involved in the program over the next five years.
The President's Council on Fitness, Sports & Nutrition, the American Alliance for Health, Physical Education, Recreation & Dance, and the Alliance for a Healthier Generation will oversee the program. Funding and other resources will come from Nike Inc., the GENYOUth Foundation, ChildObesity180, Kaiser Permanente and the General Mills Foundation.
Nike has committed $50 million to the effort over the next five years; the remaining groups together have pledged more than $20 million.
"All kids deserve a chance to realize their full potential and we believe creating active schools will help kids do better in school and most importantly in life," said Nike President and CEO Mark Parker.
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