Steven Kayser, of the department of clinical pharmacy in the school of pharmacy at the University of California, San Francisco, argues that drug manufacturers have a huge financial incentive to ensure that generics don't thrive.
"There is still significant influence from industry to use brand name drugs, and coupled with direct-to-consumer advertising, it is not surprising that patients become distrustful of using generic drugs," said Kayser, who is also the author of a journal editorial on the study. "There is a great deal that needs to be accomplished in educating both health professionals and patients about generics drugs in an effort to rein in the increasing cost of medications," he said.
For more on generic medications, visit U.S. Food and Drug Administration.
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