The Wellness Center where Radner once sought support in Los Angeles was one of the groups that updated its name. Julia Forth, the marketing director of what's now called the Cancer Support Community Benjamin Center, said people who get sick Google the word cancer, so it helps to have that word in the name.
Other organizations were adamant about keeping the Gilda's Club name. LauraJane Hyde, who runs the Chicago chapter, said her group has spent 15 years teaching people that Radner's name was synonymous with cancer support, in the same way people know what Starbucks sells even though "coffee" isn't in its name.
"A lot of people feel very passionately about the name," she said. "We will lose donations if we change it."
Radner remains a strong presence at the Madison-area club even without her name on the building in the suburb of Middleton. Paintings and drawings of Radner line the walls. One depicts her on top of Madison's state Capitol. Another imagines her sitting along the shores of Lake Mendota on the University of Wisconsin-Madison campus.
The meeting rooms are named after her Saturday Night Live characters, including New York-street smart reporter Roseanne Roseannadana, out-of-sync editorialist Emily Litella and speech-impeded talk show host Baba Wawa, a parody of Barbara Walters.
Ramde reported from Milwaukee and can be reached at dramde(at)ap.org. Associated Press researcher Rhonda Shafner contributed to this report from New York. Follow Scott Bauer on Twitter at http://twitter.com/sbauerAP.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.