Campaign Has Smokers Listening to Smoking's Victims

CDC's graphic ads featuring ex-smokers appear to be getting people's attention

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He added, however, that "it's not enough to run a campaign like this just 12 weeks a year, when the tobacco companies spend 52 weeks a year making their case to keep smokers smoking."

McAfee, from the CDC, said the agency is planning a second campaign in 2013 highlighting seven or eight former smokers.

More information

For more on the Tips From Former Smokers campaign, visit the U.S. Centers for Disease Control and Prevention.

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