To be safe, experts say to avoid direct sun between 10 a.m. and 4 p.m. or cover your body. And sunscreen needs to be applied often.
But who listens?
Danielle Itgen, 22, said skin cancer runs in her family but she still likes to sunbathe in the summer — while wearing sunscreen. "I feel like when I'm really pale, I look sick," she said during a visit to Miami Beach, Fla.
Elizabeth Garrido, 40, used to sunbathe every day when she was younger and still goes to the beach twice a week to soak up the rays.
Does she worry about skin cancer?
"Not at all," the Miami Beach resident said. "What's going to happen is going to happen. Besides, I like the beach. It's therapeutical."
Associated Press writer Suzette Laboy in Miami contributed to this report.
CDC reports: http://www.cdc.gov/mmwr
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