As one of the participants in the Keas pilot at Pfizer, I can definitely tell you that their claim of 70% active participation in "the game" is misleading. The majority of the Keas experience is reading through boring health-related articles or factoids that should be presumably inspiring enough to spur a change. You don't have to physically "do" anything to be considered "active."
Also, given that on average taking on any new health regimen over a 12-week period will result in an average of 10 or more pounds means that Keas actually significantly underperformed other solutions.
Susan Dof NY12:11PM January 27, 2013
Hi Angela,
These are pretty cool examples. Games have become such big business now that new releases of huge titles are now making more money than major Hollywood blockbusters. Gaming in general is no longer a niche, it's truly mainstream. It's nice to see the health industry jumping on the bandwagon. Keas in particular, looks pretty interesting.
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Susan D of NY 12:11PM January 27, 2013
Jason Boies 10:23AM January 27, 2012