How Movember Benefits Men's Health

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Why the moustache?

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Men must be clean-shaven at the start of the month, and are not permitted to grow beards or goatees – though a “small complimentary growth under the bottom lip is allowed,” according to official Movember rules. There’s a reason for that. “It’s the growth of a new moustache that sparks conversations, which in turn generates awareness and educates people on the health issues men face,” says Movember’s U.S. manager Mark Hedstrom. Consider: Throughout the month, each moustache generates more than 2,400 conversations about men’s health, Hedstrom says.

Next: How it works.

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