As for Kathleen Cole, she filed a complaint about her free trial with the Better Business Bureau and the website Ripoff Report, a popular destination for consumers who want to warn other people about their experiences with Internet retailers. Her advice to any friends now who might be weighing anti-aging pitches on the Web: "Go to the health food store, get some avocado oil, and move on," Cole says. "I'd rather look 10 years older than go through this nonsense again."
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Arlene Weintraub's book Selling the Fountain of Youth was published in August by Basic Books.
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