Don't drink to sleep. Sure, sloshing down a little Pinot Noir will put you to sleep, but as the alcohol is metabolized by the body, it fragments sleep, which tends to cause nighttime awakenings and next-day tiredness. "People have the misconception that alcohol helps," says Ralph Downey III, chief of sleep medicine at the Loma Linda University Medical Center in California. "It doesn't."
Create a barrier between work and sleep. You want to have some sort of break from the day's stress before sleep, advises Lawrence Epstein, medical director of Sleep HealthCenters in Boston and coauthor of The Harvard Medical School Guide to a Good Night's Sleep. If you know you're going to bed at 10:30, stop your day at 10:15, or sooner if you can. Shortchanging that break can be a recipe for insomnia. Write down all the things you need to worry about on a piece of paper, and do your best to leave them behind. Whether asleep or awake, there's likely nothing you can do about them until tomorrow, anyway.
Don't "catastrophize." People who can't sleep tend to compound the problem by fretting about the consequences of their sleeplessness, like the possibility that they'll do a bad job at work and get fired. Catastrophizing a sleep problem, however, tends to further engrain it, says Shives. "I try to get [people] to calm down," she says. "But that's kind of like telling a depressed person to perk up."
Retreat to a "safe room." Don't stew in bed. Create a "safe room" to retreat to when sleep escapes you, Downey advises. If awake for more than 20 minutes after your head hits the pillow, get out of bed and go to that room. Don't turn on a light, don't go on the Internet, don't read a book; just relax, he says, for 20 minutes, or until sleepy. Repeat as necessary, all night long. This process is called conditioning. You want to prevent your bedroom from becoming associated with frustration. If you live in a dorm or a studio apartment, Downey says, use a screen to carve out a sitting nook away from the bed.
Exercise. While experts advise against vigorous exercise too close to bedtime, a morning or evening workout can be beneficial. "We know that it promotes the slowest waves of sleep," says Mary Susan Esther, president of the American Academy of Sleep Medicine.
Not working? Talk to your doctor. Everybody may have episodes of sleep trouble. But if insomnia persists for several weeks, especially if it's disrupting your daytime activities, discuss it with a doctor or ask to be referred to a sleep specialist. (A survey released this week by the National Sleep Foundation found that only 32 percent of Americans who have sleep problems discuss them with their doctors.) Some people may be physiologically susceptible to chronic insomnia, says Epstein, while others may bring it on by developing bad coping habits. If an underlying psychiatric condition isn't to blame, says Downey, untreated insomnia could end up contributing to one. "Jump on [insomnia] within six months or you [may] end up treating depression, anxiety, and [other psychiatric] disorders" later, he says. Prescription medications may be explored but are usually a last resort, says Kryger. Cognitive behavioral therapy, which helps people unlearn bad behaviors, is another possibility.