Knight's approach is a bit more radical. "I love the Super Bowl and I think they have the greatest ads, but I would not encourage my kids to watch that game. I don't want them exposed to it. Parents have the ultimate power and can vote with their feet by not watching."
If you just can't give up watching the big game, Knight suggests using technology to your advantage: Record the game, so you can fast-forward through the commercials.
More information
The American Academy of Pediatrics offers advice on preventing substance abuse in children.
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