Smoking, Like Obesity, Is Socially Contagious

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Smoking is both an individual and social activity. For instance, if your friends step outside for a smoke break, the social reward from joining them rises. Similarly, if one's friends don't smoke, there is a social cost to smoking alone or asking friends to step out with you. It has long been known that peer behaviour may also influence one's beliefs. It may be very difficult to quit the habit and keep your smoking friends!
Christopher Thaens
Tampa Bay, Florida

Christopher Thaens of FL 11:28PM November 17, 2008

after reading this article, I think it is right that most of us have a strange opinion to do what others do! so it is good sometimes but not always. do you agree?

susan 11:18PM May 24, 2008