Nutritional Labeling Gets More Sophisticated

Supermarkets are deploying new nutrition-rating systems to help shoppers decide what goes in the cart.

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But Katz insists that rating foods is a public-health imperative, given epidemic levels of childhood obesity and diabetes, in addition to being good business opportunities for all parties involved. "The food supply is riddled with deception and misleading information for health-conscious consumers. And there's a strong recognition among food manufacturers that having third-party credibility benefits themselves and the consumers," he adds.

Katz envisions that shoppers will one day see a total score on their receipts at the checkout aisle, expressing the healthfulness of their overall diet. In the meantime, what gets a perfect score under ONQI? Raw spinach. A russet potato (hold the sour cream and bacon, please) gets only a 96.

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