7 Marketing Claims That Took Heat

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Gerber fruit juice snacks. For years, Gerber promoted its "fruit juice snacks" (now called "juice treats") with images of oranges, cherries, and strawberries, implying that the gummies were made from real fruit. The U.S. Court of Appeals last year ruled that such marketing was deceptive, since the product's leading ingredients were—and still are—high-fructose corn syrup and sugar. Consumers should not be "expected to look beyond misleading representations on the front of the box to discover the truth from the ingredient list in small print on the side of the box," stated the court.

luhreluhreyy of MO 8:08AM February 10, 2011

Why is it that the FTC says pom can't use there own studies to validate itself yet they allow the pharmaceutical companies to use their own studies? And this is on products that actually cause serious harm or even death! What a country!

John of AL 1:09AM October 31, 2010

There is definitely not enough regulation on the market. NSF International (www.nsf.org) is an interesting company that certifies a lot of different products including nutritional supplements. They even take marketing claims into factor when approving products, possibly why there are less than 100 nutritional supplements certified under their NSF Certified for Sport program?

Alex of NJ 2:39PM October 19, 2010

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