She noted that the alarming increase in obesity among very young children -- rates have more than doubled since the 1970s, she said -- correlates with a parallel spike in the amount of money that the food industry spends on targeting advertising to very young children.
"So when you pair the very sweet foods with the character brands, it's almost too powerful for parents to battle," she concluded. "It's like a one-two punch."
For more on children and healthy weight, visit the U.S. Centers for Disease Control and Prevention.
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