"It's an unfair test," says Marlene Schwartz, deputy director of Yale University's Rudd Center for Food Policy and Obesity. "We're biologically programmed to like foods with sugar, salt, and fat. To expect carrots to compete with something that is high in those three ingredients is unreasonable."
The only real solution, Schwartz says, is to remove junk food from schools, period. I don't agree, but it's clear even to me that a $25 million campaign to promote carrots, up against tasty junk backed by a marketing juggernaut of $1.6 billion a year, is destined to fail. Is Schwartz's solution the only one?