Too Sexy, Too Soon: Combating the Sexualization of Childhood

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i think this commercial is disgusting...no wonder perverts are snatching up little innocent little children...they see this commercial and get all turned on andgo grab a child to do horrible things to them...this little baby girl gets her swimsuit wet and you can actually see her little butt crack through the fabric...are you kidding me? where are her parents? i cosider this child porn... i'm going to report this to bill o'riley on fox news and i'll bet he'll get this disgusting commercial pulled...shame on anyone who is involved in any way with the making /distributing of this commercial...God will have a place for all of you...

judithstanley of IN 1:43PM April 08, 2013

You made some decent factors there. I looked on the web for the problem and found most individuals will go along with along with your website.

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MariaMarmaz of CO 10:41AM February 23, 2013

Here is the direct contact info for Platformbreathe.org:

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lakeshow of NV 11:57AM August 23, 2012

what's creepy is that in this day and age the place had to reach way out to do it this way- on purpose; could have bee fully clad kid on a forest trail, in a windswept field, at a lake, same message; no; probably to create a fuss- as PETA does- then get hits on the website, take a survey about how many people now recognize their name; but given the choices, they picked the smarmy version- and with a kid involved that's twisted

dartley of NY 9:45PM May 28, 2012

She's a LITTLE GIRL. She's sweet and innocent. Little kids do really play just as she is doing. What's your prurient problem?

Mark of TX 5:16PM March 24, 2012

Makes you think the site is a front for child porn!

packrat of OK 5:22PM December 18, 2011

commercial is just wrong.. everytime i see it I feel sick...

I do not want to see a little girl in her.. wait is that a swim suit or baby panties and bra? what ever it is.. its gross!!!

Kevin Greene of NY 7:18PM October 28, 2011

whenever i look at the commercial It gets me upset. Its a crazy world today and so many crazy perverts out there watching a little girl in such outfit...As a mother I wonder what are they thinking?

anna of AZ 2:04PM August 27, 2011

what song played in that commercial? c:

taylor of CA 11:10PM July 29, 2011

Has anyone seen that Platform Breathe.org commercial with the little girl running around in that see through white bathing suit that looks a little too much like underwear? Have you heard about the public outcry against Abercrombie and Fitch's new line of "push up" bikini tops marketed to girls who are 7yrs old? Kudos to the writers of The Society Pages.org and other news organizations for keeping this provocative issue in the news. One would think some of the mom's out there would get it by now but when I saw the newest article about the mom giving Botox injections to her toddler, well I began to question whether we are really taking the issue of pimping our daughters out seriously or not.



For me, it began with bleaching sessions where my foster mom would instruct me to stand in the bathtub for hours while she rubbed Jolen' bleach all over my body. As a result, I suffered burns and serious skin issues that would plague me for years to come. Her thought at the time was that she was "doing it for my own good" and that my dark hair was an embarassment she wanted to relieve me of. I was too young at the time to understand what feeling "embarassed" was all about and wound up feeling a deeply profound sadness at my mother's repulsion of me.

While my case was extreme, there are hints of this kind of mentality in the news stories I am seeing replay over the past several months. I believe that each parent has the right to negotiate and not dictate to their daughters regarding issues of wardrobe and personal hygiene. When mom's are desperate for their daughter's to fit in, to be noticed by the opposite sex, etc.. I fear they overlook a very necessary respect that should be granted to every child. Daughters should have a say in what makes THEM feel comfortable without the pressure of an adult's insecurities.

These moms are no different than the fanatic parents who push their sons and daughters to compete in sports activities while disregarding his/her genuine need to have fun on THEIR own terms. I remember moments in my childhood where I was expected to "perform" for sons of my foster dad's lawfirm so that he could move up the company ladder. I believe in many ways mothers who force cosmetic surgery, provocative clothes before their daughters are ready to sexually deliver, and companies that climb on because they know mothers will buy in are all part of this "Pimp Our Daughters Out Brigade." This is a provocative thing to say, but I have a hard time blaming men who look at young girls when it has become downright impossible to know how young or how old these girls are in the first place. It starts with the mom's and I hope we will all feel confident enough to hold other mothers accountable when we see this kind of behavior playing out.

Toilet Paper People of CA 9:20PM May 18, 2011

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