Plastic Surgery Makes the Man? Maybe Not

I'm a plastic surgery copywriter. In 2006 and 2007, I wrote over 500 pages of copy for plastic surgeons in 16 different states. One thing that I can say with almost complete certainty is that out of those 500+ pages, maybe a hand-full were dedicated to men considering plastic surgery. Doctors often told me that they preferred to focus their sites on female patients, because men are typically:

* unrealistic in their expectations

* less tolerant of pain

* resistant to following pre- and post-operative instructions

Still, as more and more people - men and women - use the Internet to research elective surgery (as well as, hopefully, their surgeon), where can a man find the information he needs to make an educated decision about plastic surgery? Here are three that I would suggest (and I'm biased because I wrote the Guy's Guide to Plastic Surgery): http://www.plasticsurgery.org (American Society of Plastic Surgeons); http://www.guysguidetoplasticsurgery.com; and, http://www.cosmeticsurgery.org (American Academy of Cosmetic Surgery).

Mike Roe of CA 3:34AM March 24, 2008