If you're determined to bring back the brown (or black or red or blonde), all-over color is the most common and perhaps simplest solution. Or go the highlights route: These can be "very fine strands that add a hint of color and shine to dull, mousy gray, or they can be bold and bright and contrast with other colors," Barros says. Rather than concealing it, a growing number of women are visiting the salon to enhance their gray. That means adding strategically placed silver or platinum strands throughout the head, particularly around the face. "Think of it as going gray glamorously," Barros says.
Sound like too much maintenance? You could—gasp—embrace the gray instead. Because gray hair tends to be dry and dull, at the very least, stock up on specially-designed brightening shampoos. To quench parched strands, try a leave-in conditioner. In Barros' view: "If you choose to go gray, you must have a current cut and style, and be well-groomed at all times."
You might even be surprised by the reaction to your gray locks. Kreamer, who's married, did an experiment on match.com: She posted a photo of herself with gray hair, and three months later, reposted the same one with Photoshopped dark hair. Among Match members in New York, Chicago, and Los Angeles, three times as many men were interested in going out with her when her hair was gray than when it was dyed. "Remember when Meryl Streep played a silver-haired woman in The Devil Wears Prada? Hairdressers around the country had people saying that they wanted that hair," Kreamer says. "It represented power and confidence—all the things we would typically think gray hair robs us of."