Ollie Morelli, 7, logs on to the family laptop before sunup to make sure his pet lion, Cedric, is set for the day. The character in the online game Webkinz would appear to be: His house, furnished by Ollie, boasts a football-shaped refrigerator, a football-helmet coffee table, a couch, and a flat-screen TV. Cedric requires hours of after-school attention, too—and sometimes inspires an outburst when Mom and Dad say, "Enough!" Like many parents these days, Ollie's have wondered uneasily where childish pastime begins to edge toward obsession. "The issue is not the amount of time," says Brian Morelli. "We can control that. It's the fact that he gets up before everyone else and sneaks onto the computer. It's like he sets his internal clock so he can play Webkinz."
Concern is spreading among parents and mental-health professionals that the exploding popularity of computer and video games has a deeper dark side than simple couch-potatohood. Software sales jumped 28 percent last year to $9.5 billion; an average of nine games were sold every second of the year, according to the Entertainment Software Association. Studies show that 92 percent of children under age 18 play regularly. According to the Media Research Lab at Iowa State University, about 8.5 percent of 8-to-18-year-old gamers can be considered pathologically addicted, and nearly one quarter of young people—more males than females—admit they've felt addicted. Little wonder: In February, a team at Stanford University School of Medicine showed that areas of the brain responsible for generating feelings of addiction and reward are activated during game play. "We are seeing it over and over again," says Liz Woolley, founder of On-Line Gamers Anonymous, a virtual 12-step program for gaming addicts. "We're losing [kids] into the games, and it's turning their brains to mush."
Saying when. How can parents know when a lot is too much? Media experts are quick to point out that computer and video games are not inherently bad for kids; indeed, most players find a balance, says David Walsh, founder of the National Institute on Media and the Family in Minneapolis: "They play their video games; they do their homework; they keep up with their responsibilities and have other interests. No problem."
But when the other areas of a child's life begin to suffer, parents may have cause to take corrective action. Kimberly Young, director of the Center for Internet Addiction Recovery in Bradford, Pa., points to several common warning signs of pathological behavior: fantasizing or talking about game characters or missions when offline; lying about or hiding how much time is spent playing or disobeying parental limits; losing interest in sports and hobbies; choosing the game over time with friends; and continuing to play despite plummeting grades, loss of a scholarship, a breakup with a partner. An addicted gamer's physical appearance may also change as he loses sleep, neglects to shower, and skips meals.
Team first. The games most apt to be overplayed are what people in the industry call MMORPGS, or "massively multiplayer online role-playing games." Games of this type—World of Warcraft and Call of Duty are two popular examples—connect players in cyberspace who then form "guilds" or "clans" that participate in raids against opposing squads. Generally, each player is represented by an avatar—usually a three-dimensional character that either the game or the player creates—and has a role to play, such as defender or strategist. Guild members may be from all over the world, and the missions can go on for days. "Let's say I'm a ninth grader, with teammates in Japan and Bulgaria, and Mom says it's time to do homework," says Walsh. "I E-mail my teammates I need to stop, and their response is: 'Are you nuts?' The membership on the teams becomes very important to these kids. Dropping out of a mission is not ok." The longer you play, says Young, "the more you begin to identify with this make-believe world."
One mother and physician in the Midwest, who asked for anonymity to protect her son, is all too familiar with the siren call of the game. Her son, now 21, started playing computer games as a young child, graduated to World of Warcraft in high school, and spent so much time online as a college freshman that he got mostly F's and was forced to withdraw. His mom says that the progression from great kid and student to self-destructive abuser stupefied the family. "I didn't understand this was a whole different thing," she says of the game. "I'd call him to dinner, and he couldn't come," she says. "'We're in the middle of a raid!' he'd say. 'They need me!'"