Marketing Hospital Patient Satisfaction
Reader Comments
Hospital marketing
About health care Behavior,attention,and Capacity.
Patient Safety
The only mechanism that will mandate the necessary healthcare changes to insure safety for patients will have to be developed by consumer advocacy groups and will have to put hospitals' market share at risk. Whether it is to be spearheade by AARP, Consumers Union or even Angie's list, it will have to have clout that comes from the voices of millions. I can promise you that if a hospital's market share is threatened, it will jump and listen.
sincerely, R.B. Schultz M.D.
U.S. News's Avery Comarow has been editor of the America's Best Hospitals annual rankings since they first appeared in 1990. His reporting on clinical medicine, from the latest cholesterol guidelines to robotic surgery, has been driven by the question: What does this mean to patients? And that is the perspective he brings to his observations and commentaries on the increasing number of programs by hospitals and other healthcare providers to improve care and patient safety.
