The Zero-Calorie Sweetener Stevia Arrives
It soon could be added to foods from yogurt to diet soda
By
Adam Voiland
Posted July 28, 2008
Updated on 08/29/08: An earlier version of this story did not reflect a recent announcement of a new line of beverages by PepsiCo and Whole Earth Sweetener. This version also explains in greater detail the regulatory process as it applies to stevia.
There's not much chance that the FDA will balk, industry insiders say. But if regulators do raise concerns, they're expected to air them by the end of the year.
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